Find what others miss.
Clarity that moves your brand forward.
As a strategic insights firm, we help brands spot the forces shaping the market, predict what’s next, and move first.
You’re surrounded by dashboards, reports, and AI-powered tools—yet that nagging question creeps in: What are we missing? At The Directions Group, we use a custom approach to insight generation that uncovers connections that others miss.
We call it Integrated Intelligence.
You'll call it your competitive edge.
See how it worksYou'll call it your competitive edge.
We’ll help you find clear answers to your most pressing questions.
How can we build lasting connections with our customers?
Deepen brand loyalty
What products, processes, and technologies should we invest in?
Grow and innovate
Which products and services will help our brand stand out in the market?
Differentiate your brand
How can we stay ahead of change?
Adapt proactively
What truly matters to people?
Elevate the customer experience
Brand Strategy
Shape a brand people believe in—and track its strength over time.
Consumer / Customer
Go beyond segmentation data to gain a dimensional view of real people.
Communication
Ideate, generate, and refine your message so it resonates and performs.
Innovation
Uncover needs, spark ideas, and build what’s next.
Market Analysis
Understand your position, your category, and where to grow.
Product Decisions
Make smarter calls on pricing, packaging, and product strategy.
Product Testing
Test product performance with real people before you launch.
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Shopper Insights
See how shoppers buy—and what moves them in store and online.
About The Directions Group
Strategic partnership, not just research
Senior-level perspective and fresh thinking from across industries.
Custom engagements
Research designed around your goals, not standardized products.
Trusted by top brands
Serving Fortune 500s, rising innovators, and major brands across industries.
News & Insights
Listen to our research experts on your favorite industry podcasts
Beth Finn
President and CEO of The Directions Group
The Directions Group's CEO discusses leading with an AI-first mindset and a client-centric approach to develop strategy and empower teams.
Erin Dougherty & Will Krieger
Vice President, Client Service & Sr. Account Executive
Strategic analysts explore restaurant industry trends and how QSR brands can adapt to changing consumer behavior.
Jennifer Coleman
Director of Communications, The Directions Group
Learn about practices like no-till farming, cover crops, precision agriculture, and integrated pest management, as well as how macroeconomic pressures, policy uncertainties, and labor shortages are affecting farm decision-making.
Jennifer Coleman
Director of Communications, The Directions Group
This discussion covers barriers to implementation including economic costs, cultural resistance, technological challenges, and quality concerns, while emphasizing why core farming skills like contextual decision-making and hands-on precision work remain irreplaceable.
Ken Gilliam & Cassidy Marn
Vice President & Account Executive, The Directions Group
The Directions Group explains how their industry survey will guide the USHBC's strategic plan for 2026-2030.
Human-led, tech powered
AI and modeling tools add speed and scale, but our team of experts brings the context, interpretation, and judgment that instills confidence in the output.
Smart tech. Sharp minds. One goal - data you can trust.
In an era when sophisticated, AI-enabled fraud threatens research integrity, The Directions Group is constantly innovating and evolving our fraud prevention toolbox to stay ahead and ensure every insight reflects genuine human experience. We believe in the power of advanced technology augmented by critical human judgement, because when your strategy depends on understanding real people, trustworthy data isn’t optional – it’s everything.