Senior Research and Innovation Consultant (Qualitative)

Are you curious about the "story behind the story"? As a Senior Research and Innovation Consultant, you must see the consumers beyond a number on a page, but rather as a human with a deeper story to tell. Do you have an innate desire to creatively uncover and craft a human story through an empathic lens that will impact the way our clients make decision about their brands? If so, we'd love to talk with you!

We are seeking a general qualitative researcher with proven expertise in delivering traditional qualitative research methodologies to join our Human Sciences team. A bonus would be to have some healthcare, finance and/or UX experience.

The Directions Group offers a Work from Anywhere environment so working remotely and/or from our Cincinnati Headquarters is an option. This position is not eligible for US visa or employment sponsorship.

Key Responsibilities:

• Lead clients, partners, and respondents through qualitative research, ideation, and formalized debriefs.
• Create discussion guides and other research materials that support in answering client objectives and needs.
• Lead In-depth empathetic interviews and group discussions with consumers.
• Analyze research findings to develop actionable insights and next-step recommendations.
• Write and deliver a comprehensive summary report of the qualitative project or phase.
• Provide strategic recommendations for client's business and suggestions for future learning and innovation needs.
• Collaborate with project team to design strategic approaches that meets client objectives.
• Innovate and execute new products rooted in Human Science that fuel Integrated Intelligence to solve client challenges and business needs.

Skills Needed:

• Strong, clear, and confidence-inspiring communicator in speech, writing and presentation.
• Minimum of 5 years of work experience primarily focused on market research and/or relevant business experience with at least 3-5 years of moderating experience.
• Ability to empathically connect with respondents, probe with questions and observations to uncover rich data, and the ability to analyze and synthesize data into insights.
• Ability to assimilate to new businesses and industries, demonstrating confident use of data, terminology, and key ideas.
• Strong relational skills for client management and interaction.
• Detail-orientated and organized, self-led and motivated to meet and exceed expectations for tasks, deliverables and timelines.
• Ability and willingness to travel up to 50%, as project work requires

About Us

The Directions Group is a strategic insights firm helping businesses grow, innovate, and differentiate themselves in the marketplace through integrated intelligence. Our team of expert advisors' partner with clients to design custom solutions that uncover the dynamic, human-centric insights that drive business outcomes. We offer expertise across a range of industries, including restaurants, agriculture, health and wellness, technology, financial services, and consumer-packaged goods. The Directions Group is a privately held firm based in Cincinnati, Ohio, conducting work globally.

Directions is an Equal Opportunity Employer (EEO), including disability/vets.