QSR MARKET RESEARCH
5 Critical Growth Opportunities...
...and 5 Moves That Waste Budget
See exactly how health and financial pressures are changing the way Americans eat—and what that means for your menu, pricing, and growth strategy.
1,954 consumer respondents
GLP-1 friendly menus are a must
Customers are still eating —they're just eating less.
Value-driven options will retain customers
Core QSR segments want good food fast, but may turn to cheaper options under financial pressure.
Portion flexibility could be a loyalty strategy
Many QSR customers want to eat better—but without giving up the experience
How the guide
helps QSR leaders
Invest where consumers are actually headed, not where they’ve been.
Mitigate risks from outdated strategies before they drain budget and brand value.
Access high-level insights without the high price tag, helping your team act fast and smart.
Meet the expert team behind the research
Justin Masterson
SVP, Human Health
20 years in professional and consumer health, uncovering insights that drive brand strategy and behavior change.
Carmen Brace
SVP, Human Health
Health and food insights featured in Forbes, The New York Times, Medium, and Huffington Post.
Will Krieger
Sr Account Executive
Expert in behavioral segmentation and analytics, helping brands uncover the “why” behind consumer decisions.
About The Directions Group
Trusted by Industry Leaders
10+ major QSR and fast casual chains served
Comprehensive Methodology
1,954 respondents in the core survey for this guide, with high data quality and participant anonymity safeguards.
Proven Experience
30+ years of market research for restaurants, agriculture, retail, consumer goods, and more.