Adaptive Marketing Optimizer (AMO)
As a strategic insights firm, we help brands spot the forces shaping the market, predict what’s next, and move first.
Product marketing testing, reassembled.
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Typically, teams build a handful of messaging or packaging concepts to test. They swap headlines, visuals, and copy blocks and hope one resonates. AMO lets real people assemble their preferred combinations and tell you if they’d buy the product
Because what people build reveals more than what they simply choose.
Because what people build reveals more than what they simply choose.
When you need clarity on what to do next, AMO is ideal.
AMO is a strategic optimization platform that tests multiple versions of product marketing—and delivers clear data about what to invest in and what to avoid.
Use AMO When...
- You’re staring at a long list of features with no clear winners.
- You’re guessing at which combination of claims, benefits, visuals will win in crowded markets.
- Your budget only covers a fraction of what you’ve created.
AMO helps answer questions like:
- What’s the best way to configure theproduct packaging?
- Which claims maximize purchase intent?
- Who is most likely to buy this product?
- Which of these communications will perform best in-market?
- What aspects of the drug are most important to physicians?
Clarity on what to invest in—
and what to avoid.
and what to avoid.
Use AMO To Test:
- Claims, features, and product benefits
- On-package messaging
- Placement of claims and benefits on-pack
You’ll get:
- Rankings of all combinations
- Purchase likelihood scores
- Results interpreted in the context of your market
AMO helps you move forward strategically.
Prioritize with
confidence.
Know where to put your time, money, and energy, so you're investing in what’s most likely to succeed.
Move forward with the strongest alternative.
Understand trade-offs, so you can make wiser product decisions.
Drive customer-focused marketing.
Know where to put your time, money, and energy, so you're investing in what’s most likely to succeed.
Strengthen your product marketing strategy.
Your positioning resonates from day one.
Predict success,
not just preference.
As you see which combinations are most likely to beat the competition.
Reveal hidden
opportunities.
AMO uncovers high-performing combinations you might otherwise miss.
Healthcare brands use AMO throughout product development.
- Fine-tuning drug messaging for patients and physicians
- Optimizing prescription drug claims for physicians
- Choosing the benefits or efficacy statements (and their location) for package labels
- Narrowing down features for medicines or medical devices
Get started
Let us help you turn your brand’s biggest questions into your smartest moves.
Schedule a 30-minute strategy session with one of our advisors. Even if you choose another insights firm, we’ll help guide you to the best next step.