Connected intelligence for complex decisions

We work alongside your team to shape the right approach—drawing from qualitative and quantitative research, cutting-edge methodologies, and advanced analytics, bringing it all together into a clear, actionable view that guides your brand’s next move.

Schedule a strategy session

Deepen Brand Loyalty

Build lasting connections with customers while making it harder for competitors to do the same.

Stay ahead of change

Use insight to outpace your competition.

Grow and innovate

Develop products, processes, technologies, and business models that scale with you.

Stand out in the market

Position high-value products and services that distinguish your brand.

Elevate the customer experience

Uncover what matters to people, not just what’s trending

Our solutions_‍

Audience Segmentation

Segment your audience, reveal key attitudes and behaviors, and use those insights to improve targeting, experience, and retention.

Turn segmentation into human understanding.

We help you build a full, dimensional view of real people: what they believe, what drives them, and how they experience your brand in the context of their lives. Using segmentation, profiling, satisfaction tracking, and behavioral insights, you’ll connect data to the human story—leading to smarter targeting, stronger innovation, and better experiences.

Learn more

Brand Strategy

Build or evolve your brand with positioning rooted in real human insight—then test, refine, and track performance over time.

View the market through an empathic lens—and build a brand that leads.

We help facilitate rich discussions with the people you serve, allowing you to see the world through their eyes, revealing human motivations behind decisions and unmet needs that spark brand growth.

From there, we help you shape and activate your brand strategy. We synthesize insights, big-picture findings, and brand fundamentals to define positioning, tone, and visual direction—whether you're starting fresh or evolving what exists. We test early-stage ideas, refine what shows promise, and track brand strength over time to keep you aligned and ahead.

Learn more

Communications and Message Testing

Test, refine, and validate messaging that reflects how people think, feel, and decide—so your brand connects in ways that matter.

Find the message that moves people.

We help you develop and refine messaging that reflects how your target audience thinks, feels, and decides. Whether you need to generate new ideas, narrow options, or polish communications, our approach combines qualitative exploration, fast-turn ideation, and quantitative validation to guide everything from naming and positioning to claims, copy, and creative strategy. We can also track performance in market to see what’s working and where there’s room to improve.

Learn more

Innovation

Map the white space, sure—but first, listen for the quiet needs no one’s asking about. We help you leave the well-worn path, spot what’s missing, and spark ideas with real potential and resonance.

Uncover what people need—and the products worth building.

The best ideas come from seeing what people are missing, not just what they’re buying. We help you identify unmet needs, explore white space, and generate ideas with real potential. Whether you’re filling the pipeline, refining concepts, or validating go-to-market potential, our approach flexes to your timeline and risk level. We synthesize existing knowledge, apply frameworks like Jobs to Be Done, and use both qualitative and quantitative methods to shape ideas worth pursuing.

Learn more

Market Analysis

Assess your position in the category, uncover growth opportunities, and understand the forces shaping human behavior and competitive dynamics.

Understand your market—and where to grow next.

Market analysis gives you the foundation to act with clarity. Through qualitative, quantitative, and fused data approaches, we help you assess brand performance, track behavior, size opportunities, and understand competitive threats. The result: a clear, evidence-based view of where you stand and what comes next.

Learn more

Product Development

Make confident product, pricing, and packaging decisions with research that reveals what people want, what they’ll pay for, and what stands out in the market.

Make confident choices across every stage of product development.

We help you make evidence-based decisions about what products to create, how to position them, package them, and price them—based on deep human understanding. From early ideation to final optimization, we help identify what features matter most, how products perform against competitors, what packaging breaks through at shelf, and how price impacts demand.

Learn more

Product Testing

Evaluate how your product performs with real people—so you can optimize the experience and reduce risk before launch or relaunch.

Pressure-test your products with real people.

Great products don’t just meet expectations—they feel right in the hands (and lives) of consumers. Our product and sensory testing combines statistical discipline with human understanding, so you can be confident your product works and resonates. Testing approaches are tailored to your business risk, development stage, and decision criteria—whether that calls for in-home use testing, central location tests, or comparative studies.

Learn more

Shopper Insights

Understand what drives shopping behavior, so you can optimize shelf strategy, product flow, and the overall path to purchase.

See how, where, and why people buy.

We help you uncover the beliefs, motivations, and behaviors that shape shopping decisions at every step of the journey. Through qualitative and quantitative research, you’ll gain insight into what influences shoppers—from aisle flow and product placement to cross-channel habits and unmet needs. Our findings help you optimize the shelf, align assortments, and connect with people in more meaningful ways.

Learn more