The Directions Group is redefining how insights power client decisions, shifting from one‑off research projects to a connected intelligence engine that actively shapes strategy. Within this model, our client service "pods" blend relationship leadership, synthesis, analytics, and flawless execution into a single, integrated team.
Every client-facing pod at The Directions Group is built around four distinct yet tightly connected roles, all operating with shared ownership for client success and intelligence quality.
- Analytics Lead (AL): Serves as the chief data explorer, defining data needs, leading analytic planning and execution, and creating visualizations and findings that fuel the broader narrative.
- Client Relationship Lead (CRL): Owns the client business relationship from first conversation through final delivery, ensuring every engagement is designed around what the client truly needs - not just what was initially requested.
- Intelligence Lead (IL): Acts as the synthesis and storytelling engine, integrating findings across methods and projects to create an integrated intelligence story that makes the "so what / now what" unmistakably clear.
- Logistics Lead (LL): Functions as the operational backbone, orchestrating timelines, partners, and workflows so work happens at the right time, in the right way, with the right quality.
Pods operate with flexibility, so while each person leads from their lane, team members may periodically flex into adjacent responsibilities to maintain a seamless client experience.
As an Analytics Lead, you will be the hands-on insights partner who turns data into clear, actionable stories and "now what" recommendations. You will design and lead modern, AI-enabled analytic approaches, connect multiple data sources, and partner closely with Intelligence and Client Relationship Leads to shape client-ready narratives.
You'll thrive in this role if you have:
- At least 5 years of experience in market research, insights, analytics, strategy, marketing, or a related field.
- Experience in multi-country and B2B research is a plus, especially within healthcare, pharma, medical device, or technology industries.
- Track record owning day-to-day analytics on projects and playing an active role in client-facing deliverables and discussions.
- Strong communicator and natural storyteller who enjoys client interaction, asks smart questions in the moment, and brings an emerging consultative presence that challenges constructively and thinks like an owner of the business problem.
- Fluency with core research methods including strong command of quantitative methods (tracking, segmentation, concept/product tests, and selected advanced techniques) and comfort working across multiple data sources.
- Proficiency in Excel, dashboards or crosstab tools, and presentation platforms, plus curiosity and aptitude for AI-enabled tools for data prep, text analytics, and visualization.
- Growth mindset, critical thinking, and the ability to operate calmly and effectively across multiple projects in a fast-moving environment.
Directions is an Equal Opportunity Employer (EEO), including disability/vets
Careers
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Our team is the heart of our success. We foster an environment where curiosity is encouraged, innovation is celebrated, and collaboration is key. From seasoned research veterans to fresh analytical minds, every member of our team plays a crucial role in delivering the high-quality insights our clients depend on to make critical business decisions.
When you join The Directions Group, you'll have the opportunity to:
- Work on cutting-edge research projects across diverse industries
- Collaborate with some of the brightest minds in the field
- Develop and apply advanced analytical and strategic thinking skills
- Contribute to the success of global brands and emerging innovators
- Grow your career in a supportive, dynamic environment
We believe in nurturing talent and providing paths for growth. Whether you're just starting your career or looking to take your expertise to the next level, The Directions Group offers the challenges, support, and opportunities you need to thrive.
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Account Executive, Client Relationship Lead
Directions, a Business Insights Company, is seeking a dynamic professional to join our team and drive growth within our financial vertical. The ideal candidate will have a strong business development background, with a focus on cultivating and nurturing client relationships.
Deeply Informed Decision Making
“The Directions' team thought leadership, collaborative style, and creative research approach were instrumental to a successful delivery of a critical C-Suite project.
They became a valuable core team member, providing insight, subject matter expertise and strategic direction.”
They became a valuable core team member, providing insight, subject matter expertise and strategic direction.”