An AI-powered intelligence platform that turns your research into an always-on decision support partner.
Explore who each persona is and what drives their behavior, quickly.
Ask how different segments might respond to new messaging, products, or positioning.
Evaluate ideas and priorities before investing time and resources.
Keep customer insights at the center of everyday decisions rather than buried in a deck.
Identify gaps in understanding and where future research will have the greatest impact.
Bring your customer segmentation to life through conversation.
Linara transforms segmentation from something teams read into something they can interact with.
work is conducted
Work with The Directions Group’s experts to ensure Linara is customized for your business needs.
into an AI interface
Data and insights are structured to reflect real-world customers, business context, and strategic questions.
intelligence you already own
Ask questions in natural language, anytime.
answers, faster
Linara reveals insights that might otherwise remain hidden in static reports.
Linara is designed to amplify human intelligence, with expert researchers guiding how it is built and applied.
At The Directions Group, AI is used intentionally and with care, grounded in rigorous research and human expertise. This enables teams to move faster with intelligence that is thoughtful, actionable, and human.
Client organizations that join us
in
Linara's initial phase will have:
Immediate value from the Personas capability at launch
Direct influence in shaping how Linara evolves
Opportunity to participate in beta testing new features
GET Early Partner
Over time, Linara will expand to become a comprehensive intelligence interface, connecting insights across all your strategic work to support faster, better decisions.