We help you cut through complexity and build a strategy that fits your real-world challenges.

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We Don’t Just Talk Strategy. We Co-Create It With You
Our integrated approach combines expert facilitation, competitive analysis, and innovative tools, including Wargaming, to design strategies that work and stick.
“Strategy highlights the natural tensions that exist within every organization: seeking simplicity in a complex world; leveraging strengths while acknowledging challenges; pursuing a bold vision in the face of constrained resources. We help organizations recognize the tensions, honestly acknowledge their challenges, and build approaches that fit their unique context.”
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Ken Gilliam
VP of Predictive Analysis

Wargaming: Experience the Power of Strategic Pressure-Testing

Wargaming is one of the many tools we use to help you anticipate and respond to real-world challenges. By simulating competitive scenarios, market shifts, and unexpected moves, we reveal blind spots and spark new ideas, so you’re ready for anything.



Watch how wargaming transforms strategic planning from a static document into a living, adaptive process:

What would you do if your top competitor made a bold move tomorrow?

Integrated Intelligence Framework: The Foundation of Your Competitive Strategy
Wargaming is powerful, but it’s just one tool in our toolkit. The Integrated Intelligence Framework is our custom approach to insight generation that allows us to find connections that others miss.


Through Integrated Intelligence, we deliver sharp, contextual insights that shape smarter moves in shifting markets. The process is guided by senior advisors who understand your industry, your goals, and the real-world dynamics that shape decision-making.
Get started with Directions Group
Get started with Directions Group
How does it work?
Integrated Intelligence synthesizes sources, including primary research, client data, empathic insights, predictive analysis, and more into a single, strategic view of your customer and market. Advisors curate the information into a decision-ready narrative that helps businesses anticipate challenges, strengthen customer connections, and differentiate their brands.
This evolving framework grows smarter and more precise with every new data source and layer of context.

Competitive Strategy Powered by Integrated Intelligence

We help you clarify your competitive advantage, so you can act with confidence.
What is your Brand Value?
Position your company to gain a competitive advantage by differentiating itself, lowering costs, or targeting specific customer segments.
Who Do You Serve?
Clarify your core customers.
What Do You Offer?
Define and improve your products and services.
Why Choose You?
Articulate your unique value.
Graphic showing text "Where we start: Competitive Strategy; Corporate Strategy; Operational Strategy"

Our Toolkit

Our Toolkit: Wargaming and Beyond

While wargaming is a signature method for pressure-testing strategy, we use a full suite of tools to ensure your plan is robust and adaptive:

  • Wargaming
  • LEGO® Serious Play®
  • Competitive analysis
  • Expert facilitation
  • Other proven techniques
Ready to see what this means for your business? Request a Strategy Audit.
Your Strategy, Your Way—No Templates, No Buzzwords
We integrate multiple techniques to explore the elements and how they interact with each other. We know strategy naturally creates tensions within an organization, so we explore those tensions early and often to create stronger outcomes.
We don’t do strategy templates. We use techniques and frameworks from multiple strategy development approaches based on your needs.
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Trusted

Trusted by the Brands You Know

Our company is privately held and independently recognized as one of the top 25 business decision insight firms in the nation.

  • 200+ employees
  • Average 15+ years of experience
  • Industry expertise across a range of industries, including restaurant, agriculture, health and wellness, technology, financial services, and consumer-packaged goods
  • High-performing brands trust us to find answers to their biggest questions
  • Trusted by Fortune 500 brands, rising innovators, and teams who want more than a report

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