Adaptive Marketing Optimizer (AMO)
Product marketing testing, reassembled.
Because what people build reveals more than what they simply choose.
When you need clarity on what to do next, AMO is ideal.
You’re staring at a long list of features with no clear winners.
You’re guessing at which combination of claims, benefits, visuals will win in crowded markets.
Your budget only covers a fraction of what you’ve created.
What’s the best way to configure the product packaging?
Which claims maximize purchase intent?
Who is most likely to buy this product?
Which of these communications will perform best in-market?
Clarity on what to invest in,
and what to avoid.
Claims, features, and product benefits
On-package messaging
Placement of claims and benefits on-pack
Rankings of all combinations
Purchase likelihood scores
Results interpreted in the context of your market
.png)
AMO helps you move forward strategically.
Prioritize with
confidence.
Know where to put your time, money, and energy, so you're investing in what’s most likely to succeed.
Move forward with the strongest alternative.
Understand trade-offs, so you can make wiser product decisions.
Drive customer-focused marketing.
Know where to put your time, money, and energy, so you're investing in what’s most likely to succeed.
Strengthen your product marketing strategy.
Your positioning resonates from day one.
Predict success,
not just preference.
As you see which combinations are most likely to beat the competition.
Reveal hidden
opportunities.
AMO uncovers high-performing combinations you might otherwise miss.
Healthcare brands use AMO throughout product development.
Fine-tuning drug messaging for patients and physicians
Optimizing prescription drug claims for physicians
Choosing the benefits or efficacy statements (and their location) for package labels
Narrowing down features for medicines or medical devices
Schedule a live demo
Let us help you turn your brand’s biggest questions into your smartest moves.
Schedule a 30-minute strategy session with one of our advisors. Even if you choose another insights firm, we’ll help guide you to the best next step