QSR MARKET RESEARCH

5 Critical Growth Opportunities...
...and 5 Moves That Waste Budget

See exactly how health and financial pressures are changing the way Americans eat—and what that means for your menu, pricing, and growth strategy.

1,954 consumer respondents

A sneak peek at QSR growth opportunities

GLP-1 friendly menus are a must

Customers are still eating —they're just eating less.

Value-driven options will retain customers

Core QSR segments want good food fast, but may turn to cheaper options under financial pressure.

Portion flexibility could be a loyalty strategy

Many QSR customers want to eat better—but without giving up the experience

Listen to our research experts on your favorite industry podcasts

Erin Dougherty & Will Krieger

Vice President, Client Service & Sr. Account Executive

Into the World of QSR Consumer Insights

Strategic analysts explore restaurant industry trends and how QSR brands can adapt to changing consumer behavior.

How the guide
helps QSR leaders

Invest where consumers are actually headed, not where they’ve been.

Mitigate risks from outdated strategies before they drain budget and brand value.

Access high-level insights without the high price tag, helping your team act fast and smart.

Meet the expert team behind the research

Justin Masterson

SVP, Human Health

20 years in professional and consumer health, uncovering insights that drive brand strategy and behavior change.

Carmen Brace

SVP, Human Health

Health and food insights featured in Forbes, The New York Times, Medium, and Huffington Post.

Will Krieger

Sr Account Executive

Expert in behavioral segmentation and analytics, helping brands uncover the “why” behind consumer decisions.

Trusted by Industry Leaders

10+ major QSR and fast casual chains served

Comprehensive Methodology

1,954 respondents in the core survey for this guide, with high data quality and participant anonymity safeguards.

Proven Experience

30+ years of market research for restaurants, agriculture, retail, consumer goods, and more.