Who We Are
The Directions Group (TDG) is an integrated intelligence firm that helps commercial teams move from data overload to decision readiness. We work with clients to build the shared, trusted intelligence foundation that confident commercial execution requires.
We connect human understanding, business insights, and foresight & planning, not as separate services, but as an integrated system designed to answer critical questions in the moment of decision making. Our team doesn't just deliver insights. We create the clarity that organizations need to act on them and drive their business forward.
Our purpose, mission, and values shape how we work, how we lead, and how we serve.
They are the foundation of the experience clients have with TDG and the culture we continue to build together.
Our Purpose
To enrich the lives of those we serve by creating meaningful impact through every partnership and interaction.
Our Mission
To empower our clients to gain a competitive advantage through dynamic, human-centric insights.
Our Values
We Do Hard Things
We take on complex challenges with honesty, resolve, and a willingness to push past the obvious. Courage helps us do the work that moves clients and teams forward.
We Lean on Others
We believe strong work is built together. By drawing on diverse perspectives and partnering across disciplines, we create better thinking and better outcomes.
We Embrace What's Next
We stay open, ask better questions, and look ahead with intention. Curiosity helps us uncover what others miss and identify what matters next.
Our leadership team helps shape the direction of the firm, the quality of our work, and the experience of working with TDG.
They bring deep expertise, strong partnership, and a shared commitment to building a business that is both high-performing and deeply human.
Beth Finn is President and CEO at TDG, where she leads the firm’s evolution from a strategic insights company to an integrated intelligence partner delivering business decision support and confidence. With more than 20 years of experience in marketing and insights, she brings a blend of strategic vision, operational leadership, and deep client focus to the role. Beth’s vision centers on combining innovative data tools, best-in-class human-centric insights, and thoughtful action while keeping the human element at the heart of every decision.
Jason Ebbing is Chief Operating Officer at TDG, where he leads the firm’s business operations and plays a central role in its transformation into an integrated intelligence partner delivering business decision support and confidence. With more than 20 years of experience in the insights industry, he brings deep strength in operations, process design, and change management to the role. Jason focuses on positioning people, teams, and systems to do their best work by designing frameworks, workflows, and ways of working that improve quality, consistency, and efficiency.
Tim Laake is Executive Vice President at TDG, where he leads the firm’s Centers of Excellence and helps advance its evolution into an integrated intelligence partner delivering business decision support and confidence. With nearly 30 years of experience in insights, strategy, and analytics, he brings a blend of organizational expertise and cross-functional collaboration to the role. Tim focuses on connecting expertise so client-facing teams can move faster, stay aligned on what matters most, and turn shared work into meaningful results for clients and the business.
Matt Stenger is Senior Vice President of Finance & Accounting at TDG, where he leads the firm’s finance, accounting, and compliance teams and helps ensure the business has the stability and discipline to support TDG’s growth and transformation. With a background in finance, business statistics, and marketing research, and experience across financial planning and operations, he brings analytical rigor and practical judgment to building the financial frameworks, controls, and insights that enable smart investment and sustainable performance.
Stacey Wetterer is Senior Vice President of Talent at TDG, where she leads the firm’s talent, HR, and people programs and helps create an environment where employees feel valued, respected, and empowered to thrive. With experience across sales, talent acquisition, and leadership development, she brings a people-first focus and strong business discipline to the role, helping individuals grow their talent while building a collaborative, performance-focused culture that supports TDG’s transformation.
Ron Royer is Senior Vice President of Technology Solutions at TDG, where he leads the firm’s technology platforms and plays a key role on the Transformation Team in building the data and systems foundation for integrated intelligence. With more than 20 years in the market research industry across operations, client consulting, and software development, he designs and improves technology solutions and workflows that move data more efficiently through the organization and help client teams deliver high-quality insights faster.
Collaboration is built into how TDG operates.
We bring together leaders, client partners, specialists, and delivery teams so clients benefit from connected thinking rather than siloed perspectives.
Through our client service structure and Centers of Excellence, and evolving use of AI and data tools, we connect the right expertise around the right decision, creating sharper insight, stronger partnership, and greater confidence to act.
Our Centers of Excellence are central to how TDG is building for the future.
They bring specialized expertise, innovation, and consistency across the firm while helping translate integrated intelligence into practical, scalable client value.
Emily Shepherd leads the Creative Center of Excellence at TDG, where her team focuses on turning insight into stories, visuals, and experiences that stick. The Creative COE acts as insight socializers, making complex findings clear, memorable, and actionable so creative intelligence becomes integral to project success rather than optional.
Jordann Ndoye leads the Human Sciences Center of Excellence at TDG, which delivers emotional intelligence and empathic connection across the firm’s work. Through a human‑first approach to research, data, and partnerships, the Human Sciences COE provides depth of understanding that helps clients see people more clearly and make better brand and business decisions.
Michelle Kraus leads the Insights Delivery Center of Excellence at TDG, focused on transforming data into actionable intelligence. Her team creates systems and programs that improve speed to delivery by bringing together data management, reporting solutions, and analytics to build clear, decision‑ready outputs for clients and internal teams.
Mike Herrel leads the Data Solutions Center of Excellence at TDG, where the focus is on getting the right data in the right way. His team manages data acquisition, emphasizes data quality, and leverages strategic partnerships and best practices to meet the timing, quality, and cost needs of client engagements.
Neal Hubert leads the Predictive Sciences Center of Excellence at TDG, which transforms complex client objectives into clear, future‑focused insight to drive confident decisions. Through advanced statistical methods, rigorous experimentation, and innovative modeling, the Predictive Sciences COE provides proactive guidance that helps keep clients ahead of the curve.
Privately Held
Ownership is one of the qualities that makes TDG distinctive. Our 43 active owners reflect broad investment in the future of the business, the quality of the work, and the relationships we build with clients and one another.
Ownership at TDG is not just a structure. It is a reflection of stewardship, accountability, personal pride, and a commitment to building the next era of integrated intelligence.
Join Us
For people who want to solve meaningful problems, work across disciplines, and keep growing, TDG is a place to contribute, learn, and make an impact.