Introducing ARIN - An AI-Powered Survey Companion

Going Beyond Traditional Surveys

It can be really difficult to get consumers to meaningfully engage with online surveys. ARIN, The Directions Group's AI-powered survey companion, addresses this critical pain point by turning traditional surveys into dynamic, conversational experiences. Unlike conventional methods that rely on static question-and-answer formats, it goes beyond surface-level responses. ARIN doesn't just collect data—it can uncover more of the "why" behind customer decisions and behaviors through contextually relevant follow-up questions.

This sophisticated approach delivers remarkable results:

• 2.5x more detailed responses compared to traditional survey methods
• Over 90% participation rates, ensuring comprehensive data collection across your entire audience
• Intelligent follow-up capabilities that can probe deeper based on initial responses and survey context

Seamless Integration, Maximum Impact

ARIN is particularly effective when targeting audiences that are typically less engaged with research materials, or when exploring questions that depend heavily on emotional response criteria. Built for efficiency, it integrates seamlessly with existing tools and surveys with flexible output options, capturing both unique question-by-question analysis and aggregate combined answers. Whether you need granular detail or broad thematic insights, ARIN adapts to your specific research objectives.

Ready to see ARIN in action?‍