Expanding Our Shopper Practice

When did Beth Finn join Directions Research, and in what role?

Beth Finn joined Directions Research in 2016 as Vice President, Shopper Practice Lead, Client Service, focused on helping the firm continue building its thriving Shopper practice. In this role, she partnered with clients to uncover, understand, and effectively address shopper business and research needs.

What was Beth Finn's background before joining Directions?

Beth joined from Kantar TNS, where she most recently served as Vice President, Senior Account Executive, responsible for building existing client relationships, penetrating new accounts, needs assessment opportunity identification, and revenue and profit management. Prior to TNS, she spent time at MarketTools and IRI.

"Beth’s background with syndicated data and custom insights is unique and she is equally skilled at integrating both qualitative and quantitative insights. She has worked across a variety of industries and sectors and will bring that expertise to Directions’ clients. Whether it be strategic planning initiatives to testing or optimization, Beth’s focus is always on utilizing the best methods and tools that will allow her clients to uncover the functional, social and emotive elements that drive and influence shopper behavior." – Pamela McClain, Senior Vice President

Beth resides in Chicago, IL, where she works from the firm's Chicago office.

To contact Beth, call 513-651-2990 or email bfinn@directionsresearch.com.