December 1, 2016
Introducing R2
Insights
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September 18, 2024
New Study Highlights Widening Lifespan-Healthspan Gap and Implications of Evolving U.S. Health Landscape
The study, Preparing for the Tidal Wave, highlights the growing gap between lifespan and health span in the U.S., as well as six long-term trends impacting American health that will have a disproportionate influence on consumer behavior, policy, and innovation over the next decade.
August 27, 2024
Directions Research, SEEK Company, and Aimpoint Research Unite to Form The Directions Group
Today marks a significant milestone in the insights industry as Directions Research, SEEK Company, and Aimpoint Research unite to form The Directions Group.
February 21, 2023
Tim Urmston, Founder and President of Seek Company, Passes Torch to Courtney Pegan
Courtney PeGan has been unanimously approved by the board of directors of parent company, Directions Inc, to serve as President of SEEK upon his retirement and lead the division into the next era of growth, innovation, and human-centric insights.
July 12, 2023
Top Workplaces Seven-Year Streak!
Directions Inc is named a 2023 Top Workplace by the Cincinnati Enquirer for the Seventh Year in a Row!
August 31, 2021
Stacey Wetterer Joins Directions Inc
Stacey Wetterer Joins Directions Inc as SVP of Talent Acquisition and Professional Development.
November 1, 2016
Introducing AMO - Adaptive Marketing Optimizer
Conjoint Results without the Complexity and Costs
June 20, 2024
Incoming President and CEO Elizabeth Finn Unveils Vision for Directions Inc
Directions Inc, a leading insights and intelligence firm, recently held its highly anticipated annual company meeting where incoming President and CEO Elizabeth (Beth) Finn unveiled her vision for the firm’s future. Beth was recently selected by the Directions Inc Board of Directors to succeed President and CEO Jim Lane who will retire in December.
January 3, 2023
Directions Inc Announces Promotion of Elizabeth Finn to Chief Client Officer
Directions Inc announced this week the promotion of Elizabeth (Beth) Finn to Chief Client Officer as the company positions itself for continued growth as a go-to strategic marketing advisor for clients.
December 1, 2016
Expanding Our Shopper Practice
Directions Research is pleased to announce that Beth Finn has joined the firm as Vice President, Shopper Practice Lead, Client Service.
June 6, 2018
Directions Sharpens Technology Focus With Dedicated Group
Directions Research announced today organizational changes to sharpen its focus on technology solutions. These solutions are being implemented to build an industry-leading flow of data through the organization, elevating Directions’ ability to deliver quality insights to clients at increasingly fast speeds.
May 14, 2018
Directions Research Promotes Tim Laake To CMO
Directions Research is pleased to announce the promotion of Tim Laake to Chief Marketing Officer. In this role, Tim will be responsible for all aspects of the Directions brand, from its digital footprint to speaking engagements at industry events.
May 14, 2015
Directions Research Announces New President
We are pleased to announce that Jim Lane has been elected the new President & Chief Marketing Officer of Directions. Jim, who is currently CMO, will be taking over for Randy Brooks who, after serving as Founder and President for the past 27 years, will assume the role as Chairman of the Board.
May 15, 2024
Directions Inc President and CEO Jim Lane Announces Retirement
Directions Inc announced today that Jim Lane, President and Chief Executive Officer, will retire on December 31, 2024, after nine years of leading the firm through tremendous growth and transformation. Following an internal selection process, the Directions Inc Board of Directors has named Chief Client Officer, Elizabeth (Beth) Finn, as his successor.
February 10, 2020
Directions Hires Operations Veteran Jason Ebbing
Directions announced today that Jason Ebbing has joined the firm as Senior Vice President, Executional Excellence.
November 9, 2021
Aimpoint Research Joins Directions
Directions and Aimpoint Research unite to broaden capabilities, enhance services across industries.
July 11, 2019
Directions Expands Board Of Directors
Directions announces the expansion of its Board of Directors with the election of Tim Laake and Carley Metsker.
July 20, 2020
Directions Announces Promotions Of Several Key Leaders
Directions recently promoted and expanded roles of several key leaders to create alignments based on industry expertise and better position the company to help clients achieve business impact.
April 15, 2021
Cincinnati Marketing Research and Insight Firms Partner on New Internship Program To Promote Greater Diversity In The Industry
Cincinnati marketing research and insight firms Burke, Inc., Directions Research, EMI Research Solutions, and MarketVision Research are excited to announce the creation and launch of the Minority Access Partnership Program.
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Clarity in a Complex World
The problem isn’t a lack of information. The problem is the lack of clarity in the midst of more information than there has ever been.
At The Directions Group, we’re passionate about turning chaos into crystal-clear understanding that will bring you closer to your customer and drive real results for your business.
At The Directions Group, we’re passionate about turning chaos into crystal-clear understanding that will bring you closer to your customer and drive real results for your business.