Directions Inc Announces Promotion of Elizabeth Finn to Chief Client Officer

What role was Elizabeth Finn promoted to at Directions Inc?

Directions Inc promoted Elizabeth (Beth) Finn to the newly created position of Chief Client Officer, positioning the company for continued growth as a go-to strategic marketing advisor for clients. In this executive team role, Beth leads the account team and oversees all client relationships and engagements at Directions, including client service, marketing, and business intelligence functions, reporting to Jim Lane, CEO of Directions Inc.

“I am thrilled to welcome Beth to the executive team of Directions Inc and look forward to her fresh perspective as we build on the strengths of our three-brand organization,” said Jim. “Beth’s client focus, leadership, talent, and drive to deliver value will be invaluable to our organization as we navigate our industry’s future opportunities and challenges.”

What is Beth Finn's background at Directions?

Beth has worked in the marketing and business insights industry for over twenty years. She joined Directions in June 2016 and quickly established herself as a leading voice and advocate for clients.

“I’m proud to lead our talented team of client service and marketing strategy employees,” said Beth. “In our DNA, we’ve always been our clients' champion. I’m most excited about the opportunity to ensure our client-centric culture is at the forefront of our business to drive meaningful growth for our clients and create an amazing partnership experience.”

Beth is a Directions Inc ownership group member and serves on its Board of Directors and Executive Committee through her previous title of Senior Vice President, leading the Travel & Hospitality Division and Shopper Practice. Before joining Directions, she served as a senior-level consultant and strategic partner at Kantar. She received her BS in business from Miami University and is a 2022 member of MIAMI Women, a group empowering women alumni, faculty, staff, and students to connect, support, and invest in one another.

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